Why U.S. Companies Are Outsourcing to LATAM
Businesses across the United States are realizing that outsourcing to LATAM isn’t just a cost-saving move, it’s a growth strategy.
Latin America offers a vast pool of bilingual professionals, similar time zones, and strong work ethics. Companies that tap into this talent often see faster performance, lower costs, and seamless collaboration.
If you’re looking to expand your team and boost results, here are five high-impact roles to outsource right now.
1. Sales Development Representatives (SDRs)
Why outsource SDRs to LATAM:
LATAM Sales Professionals are natural communicators. They understand relationship-building and bring enthusiasm to every call.
Immediate impact:
Your SDR Team can start booking qualified calls and managing your CRM within weeks. Most of the professionals in LATAM are used to work in U.S. hours, so collaboration is easy and efficient.
Case example:
A U.S.-based SaaS company scaled from 3 to 12 SDRs through LATAM hiring and reduced cost per lead by 40% while doubling their monthly demos.
2. Customer Success Specialists
Why outsource customer success to LATAM:
Customer Success professionals in LATAM excel at empathy, problem-solving, and communication. These traits are crucial for client retention and long-term satisfaction.
Immediate impact:
They can manage onboarding, client follow-up, and proactive support – freeing your U.S. team for strategy and upselling.
Real result:
An e-commerce brand outsourced customer success to LATAM and increased retention by 18% within three months.
3. Client Intake and Administrative Support
Why outsource admin roles to LATAM:
LATAM professionals are detail-oriented and process-driven. They handle scheduling, CRM updates, and back-office tasks efficiently – keeping your business organized while you focus on the Business Strategy.
Immediate impact:
U.S. companies in healthcare, legal, and tech have cut admin turnaround times by 50% with nearshore teams.
4. Marketing Assistants and Specialists
Why outsource Marketing Talent in LATAM:
LATAM is home to creative, data-driven marketing talent. From paid ads to content creation and analytics, these professionals can scale your marketing operations without breaking the bank.
Immediate impact:
They can manage campaign setup, track performance, and produce content that aligns with your U.S. market goals.
Case example:
A B2C brand tripled its ad output after outsourcing marketing to LATAM, all while maintaining its ROI.
5. Technical and Product Support
Why outsource tech support to LATAM:
LATAM has become a hub for technical professionals such as developers, QA testers, and support agents trained in global platforms like Salesforce, AWS, and Zendesk.
Immediate impact:
LATAM tech teams offer bilingual support, resolve tickets faster, and extend your coverage to 24/7.
The Bottom Line: Scale Smart with LATAM Talent
Outsourcing to LATAM isn’t about cheap labor – it’s about strategic growth.
With the right nearshore partner, you can build a reliable, high-performing team that boosts sales, improves customer satisfaction, and accelerates marketing output.
Ready to scale your team?
👉 Talk to our experts at Arvenda and discover how we connect U.S. companies with top-tier LATAM professionals in record time.
